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Accelerate R&D to Market

ReaDI-Watch helps you focus your R&D investment on the opportunities that matter most and accelerate their progress towards market. Connect customer needs, market opportunities, scientific and technological developments, and your organisation’s existing knowledge to identify and prioritise the right R&D projects. Translate these opportunities into clear objectives, development roadmaps and actionable project plans. As development progresses, capture results, review emerging knowledge and changing customer needs, and make informed decisions about what to advance, change or stop. Reduce wasted R&D effort, focus resources on the most promising opportunities and bring better products, processes and technologies to market faster.

Accelerate R&D to Market: the journey

Customer profile

MagrowTec

Making More of Less

Founded in 2013 at Nova UCD in Dublin, MagrowTec develops patented magnetic assist spraying technology that helps farmers grow more while using fewer scarce resources such as water, chemicals and labour.

100+Field trials
300+Units in 10 countries
€35m+Raised to date

The R&D they do

  • A science-based programme built on crop science, pure research, industrial research and engineering, and customer data, with academic partners including Wageningen University and Trinity College Dublin.
  • Field trials across five continents and more than 26 crop types, supported by its own agricultural research centre in the UK.
  • Continued development of magnetic assist and emerging nanotechnology for new applications.

Why R&D matters to their success

MagrowTec invested five years and €10m in research, testing and development before its commercial launch in 2018. Its patented technology is its product, so a strong scientific foundation underpins every customer result.

Our partnership

In partnership with ReaDI-Watch, MagrowTec established an RD&I Board to oversee its innovation and R&D, helping it turn its technology into robust, defensible RD&I strategies.

“Partnering with ReaDI-Watch gives us a platform to focus, refine and advance our Innovation and R&D activities, to the benefit of the business as a whole, following inclusive & well governed practices.”

Gary Wickham, Chief Executive Officer, MagrowTec

See how this works for your team

Talk to our team and we'll show you how ReaDI-Watch supports this journey in your organisation.

Frequently asked questions

Still have questions?

Book a 30-minute consultation with a ReaDI-Watch expert to explore how to get the most out of your RD&I.

ReaDI is a structured platform, supported by an expert team, that helps R&D-intensive organisations capture, document and fund their Research, Development and Innovation (RD&I) activity. It keeps the work organised, defensible and ready for reporting, funding and decision-making, instead of leaving it scattered across people’s memories, inboxes and spreadsheets.

Both. The platform provides a structured environment, while our team can help define projects, maintain momentum and support reporting where needed. You get a managed system with expert support, as well as access to the software.

No. Many organisations we work with do not have a formal R&D function. The work can sit across engineering, product, operations and quality. ReaDI helps when your team is solving technical problems but cannot easily show what was tried, what worked and why.

RD&I becomes more structured and easier to manage. Projects are framed clearly from the outset, documentation is captured as the work happens and leadership gains better visibility. This reduces the need to reconstruct technical activity at year-end.

The aim is to make capturing your team’s work feel like a natural part of the process, without adding a separate administrative burden. ReaDI works alongside your existing tools and workflows, so engineers do not have to adopt a completely different way of working.